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Marketing I

Marketing I is an extension of the Business Education program and prepares students for work in the areas of marketing, merchandising, retailing, sports marketing, international marketing, advertising, and marketing research.  In addition, the course addresses Entrepreneurship principles and practices.  Additional credit is given for entry level or career related work experience.  This course is recommended for juniors and/or seniors interested in a career in Business.  Students will learn basic marketing principles, marketing strategies, participate in DECA, and work in the school store. The DECA club exists to bridge the gap between theory and reality and encourages creativity, problem solving and common sense.  In addition, the DECA club provides students with exposure to career opportunities in the all marketing related fields.  This course also qualifies for Tech Prep credit at Manchester Community College.


1.  Overview of Marketing

2.  Marketing Functions and Activities

3.  Marketing Channels and Middlemen

4.  Marketing Careers

5.  Obtaining and Using Marketing Information

6.  Understanding the products or services

7.  Understanding consumers

8.  Understanding industrial buyers

9.  Dividing a market into segments

10.  Overview of promotion

11.  Promotion:  Personal selling

12.  Promotion:  Advertising

13.  Promotion:  Visual Merchandising, Sales Promotion, & Public Relations

14.  Buying and Pricing

15.  Physical Distribution

16.  Trends in Modern Marketing

17.  Obtaining your first job in Marketing

Marketing Courses

Marketing I  (Junior or Senior Year)

Marketing Cooperative Work Experience I


Marketing II

Marketing II is for second year Marketing students that are looking to learn advanced Marketing principles and practices.  This advanced program prepares the student for a successful career in marketing and distribution.  Active membership in

DECA (Distributive Education Clubs of America) is an integral part of the course.  Credit is given for work experience. This course qualifies for Tech Prep credit at    

Manchester Community College.    


1.  Overview of Marketing

2.  Marketing Today

3.  Identifying and Segmenting Markets

4.  Marketing Information Systems and Research

5.  Marketing Products and Services

6.  Product Development and Management

7.  Channels of Distribution

8.  Middlemen:  Retailers and Wholesalers

9.  Physical Distribution

10.  The Basics of Price

11.  Pricing Strategies and Practices

12.  The marketing Communications Mix

13.  Personal Selling

14.  Advertising

15.  Sales Promotion Marketing

16.  People at Work in Marketing

17.  Employing, Developing, and Supervising Marketing Employees

18.  Marketing Management

Marketing II Courses

Marketing II  (Junior or Senior Year)

Marketing Cooperative Work Experience II



  • Hartford Courant Top Work Places 2011 Award Ribbon
  • Hartford Courant Top Work Places 2012 Award Ribbon
  • Hartford Courant Top Work Places 2013 Award Ribbon
  • Hartford Courant Top Work Places 2016 Award Ribbon
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